Branding - 5 May 2026

What branding is and why it is not just a logo

A base article to organise concepts and open a more useful editorial relationship with those looking for clarity.

Branding is often unfairly reduced to the logo, but it actually covers how a brand feels, expresses itself and becomes recognisable. For ichik studio, this kind of article should work both as an SEO entry point and as proof of judgement.